Services
1
Strategic Planning
Business Plan | Marketing Plan
What's the number one item needed to set your organization up for success? A strategic plan. Organizations working without an established plan with tangible goals may experience brand confusion, workplace culture challenges, and/or lack of growth.
MLT Strategy creates customized plans with the common theme of aligning operations across all departments through the establishment and promotion of strategic business objectives. Whether you're just starting up or have been in business for years:
Do you have a plan in place for achieving your strategic goals?
2
Project Management
Operations Executive
What's the biggest roadblock in achieving your business goals? The implementation of your strategic plans. Whether it's the lack of bandwidth of your current team or concerns over creating a long-term role for a short-term project, indecision leads to inaction.
MLT Strategy serves as a fractional Chief Operations Officer to ensure your team stays on the right track. Directing, managing, training, and even hiring can all be a part of a customized service role to best support you with achieving pre-defined strategic business objectives.
Do you have the right team in place to achieve your strategic goals?
3
Brand Alignment
Content Strategy
Branding is everything. It's not just what you say, but rather the way in which you say it and how you make others feel about your organization. From your mission, vision, and values, to your logo, website, and social media presence, each piece is a part of a whole with equal importance.​
MLT Strategy audits your current branding, then works with your team to create a customized alignment plan for ensuring your brand is
reflective of who you say you are, what you offer, and targeted to the audience that will support your strategic business objectives.
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Do all of the pieces of your brand align to achieve your strategic goals?
About
Margaret is a strategic leader who excels at creating cohesion from chaos. Much like solving a complex puzzle, she partners with business owners and C-suite executives to analyze the core features of organizational performance, translating leadership-driven vision into clear, actionable plans for sustainable growth.
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Margaret brings over two decades of leadership experience spanning multiple sectors. After graduating from Randolph-Macon College, her career began in corporate advertising and brand strategy, where she built a strong foundation in marketing planning and client relationships. Her focus then shifted to operational management as a Director for two Virginia non-profits, before returning to the corporate sector to serve as Vice President of Administration for an IT recruiting company and as a Senior Strategist for a marketing agency.
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This diverse background culminated in the founding of MLT Strategy, LLC in June 2021. Serving as a fractional operations executive and strategic consultant, Margaret works directly with business leaders to uncover operational friction and leads the implementation of stabilizing changes.
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Margaret is a recognized leader, having been featured in the Richmond Times-Dispatch's "Decision Maker" column and is a proud Leadership Quest Graduate of Leadership Metro Richmond (Class of 2017). Her passions include unobstructed views of the ocean, championing the Oxford comma, and the lifelong magic of Disney. She resides in Richmond, Virginia with her family.
begin with the end goal
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